{"title":"1908","description":"","products":[{"product_id":"rolex-day-date-40-oyster-40-mm-platinum","title":"Rolex Day-Date 40 Oyster, 40 mm, platinum","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eFluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in platinum on this Day-Date 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIce-Blue Dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003ePlatinum\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eRare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m228236-0012--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m228236-0012--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cul\u003e\n\u003cli\u003eMake: Rolex\u003c\/li\u003e\n\u003cli\u003eModel: Day-Date\u003c\/li\u003e\n\u003cli\u003eReference: 228236-0012\u003c\/li\u003e\n\u003cli\u003eDiameter: 40mm\u003c\/li\u003e\n\u003cli\u003eCase material: Platinum\u003c\/li\u003e\n\u003cli\u003eDial color: Ice blue with a applied polished 18k White Gold Roman numerals as hour markers\u003c\/li\u003e\n\u003cli\u003eBezel Type: Fluted, Fixed\u003c\/li\u003e\n\u003cli\u003eBezel Color: Silver\u003c\/li\u003e\n\u003cli\u003eBezel Material: Platinum\u003c\/li\u003e\n\u003cli\u003eCrystal: Scratch-resistant sapphire, Cyclops lens over the date\u003c\/li\u003e\n\u003cli\u003eMovement: Perpetual, mechanical, self-winding\u003c\/li\u003e\n\u003cli\u003eBracelet Type: President, semi-circular three-piece links\u003c\/li\u003e\n\u003cli\u003eBracelet Material: Platinum\u003c\/li\u003e\n\u003cli\u003eClasp: Concealed folding Crownclasp\u003c\/li\u003e\n\u003cli\u003eFunctions: Centre hour, minute and seconds hands. Instantaneous day and date in apertures, unrestricted rapid setting. Stop-seconds for precise time setting\u003c\/li\u003e\n\u003cli\u003eWater resistance: Up to a 100m\/330ft (10 ATM)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279750648005,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_1_6a8d96bc-b5b2-44d0-872e-13d7e2dcf540.png?v=1779779000"},{"product_id":"rolex-1908-39-mm-18-kt-white-gold-polished-finish","title":"Rolex 1908 39 mm, 18 kt white gold, polished finish","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIntense black dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eEach dial is a miniature work of art. The colour, reflections and surface texture, along with decorative elements and the overall design give the watch its intrinsic character. Rolex masters all aspects of its dial creation and production in-house. From the initial sketches to the final inspection, including colouring or the application of appliques, the process involves a series of steps and operations that call on specific expertise. Some of these professions – enamelling, for instance – date from the early days of watchmaking. Others are inherent to the use of cutting-edge technologies, such as magnetron sputtering, a complex technique for colouring the surface of a dial by depositing a thin film of material in a vacuum environment. A meeting of traditional skills and technology, the manufacture of Rolex dials perfectly encapsulates the philosophy that guides the brand: seeking the highest level of quality to achieve an impeccable, long-lasting result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m52509-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m52509-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eDomed and fluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThis elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m52509-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m52509-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003e18 kt white gold\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eBy operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex’s commitment to excellence begins at the source.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m52509-0002--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m52509-0002--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eREFERENCEM52509-0002\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMODEL CASE39 mm, 18 kt white gold, polished finish\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBEZELDomed and fluted\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eWATER-RESISTANCEWaterproof to 50 metres \/ 165 feet\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMOVEMENTPerpetual, mechanical, self-winding\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eCALIBRE7140, manufacture Rolex\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003ePOWER RESERVEApproximately 66 hours\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBRACELETLeather strap\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279754809541,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_1_8cd6cbff-1e53-4d9b-b3b9-2115d7fed6c5.png?v=1779779180"},{"product_id":"rolex-1908-39-mm-18-kt-yellow-gold-polished-finish","title":"Rolex 1908 39 mm, 18 kt yellow gold, polished finish","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIntense white dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eEach dial is a miniature work of art. The colour, reflections and surface texture, along with decorative elements and the overall design give the watch its intrinsic character. Rolex masters all aspects of its dial creation and production in-house. From the initial sketches to the final inspection, including colouring or the application of appliques, the process involves a series of steps and operations that call on specific expertise. Some of these professions – enamelling, for instance – date from the early days of watchmaking. Others are inherent to the use of cutting-edge technologies, such as magnetron sputtering, a complex technique for colouring the surface of a dial by depositing a thin film of material in a vacuum environment. A meeting of traditional skills and technology, the manufacture of Rolex dials perfectly encapsulates the philosophy that guides the brand: seeking the highest level of quality to achieve an impeccable, long-lasting result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m52508-0008.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m52508-0008.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eDomed and fluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThis elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m52508-0008.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m52508-0008.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003e18 kt yellow gold\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eBy operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex’s commitment to excellence begins at the source.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m52508-0008--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m52508-0008--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eREFERENCEM52508-0008\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMODEL CASE39 mm, 18 kt yellow gold, polished finish\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBEZELDomed and fluted\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eWATER-RESISTANCEWaterproof to 50 metres \/ 165 feet\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMOVEMENTPerpetual, mechanical, self-winding\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eCALIBRE7140, manufacture Rolex\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003ePOWER RESERVEApproximately 66 hours\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBRACELETSettimo, seven-piece solid links\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eDIALIntense white\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279754842309,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_1_b196335e-6c7f-4dfc-9221-1b73b7d60dea.png?v=1779779182"},{"product_id":"rolex-1908-39-mm-18-kt-yellow-gold-polished-finish-1","title":"Rolex 1908 39 mm, 18 kt yellow gold, polished finish","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIntense white dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eEach dial is a miniature work of art. The colour, reflections and surface texture, along with decorative elements and the overall design give the watch its intrinsic character. Rolex masters all aspects of its dial creation and production in-house. From the initial sketches to the final inspection, including colouring or the application of appliques, the process involves a series of steps and operations that call on specific expertise. Some of these professions – enamelling, for instance – date from the early days of watchmaking. Others are inherent to the use of cutting-edge technologies, such as magnetron sputtering, a complex technique for colouring the surface of a dial by depositing a thin film of material in a vacuum environment. A meeting of traditional skills and technology, the manufacture of Rolex dials perfectly encapsulates the philosophy that guides the brand: seeking the highest level of quality to achieve an impeccable, long-lasting result.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m52508-0006.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m52508-0006.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eDomed and fluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThis elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m52508-0006.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m52508-0006.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003e18 kt yellow gold\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eBy operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex’s commitment to excellence begins at the source.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m52508-0006--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m52508-0006--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eREFERENCEM52508-0006\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMODEL CASE39 mm, 18 kt yellow gold, polished finish\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBEZELDomed and fluted\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eWATER-RESISTANCEWaterproof to 50 metres \/ 165 feet\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMOVEMENTPerpetual, mechanical, self-winding\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eCALIBRE7140, manufacture Rolex\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003ePOWER RESERVEApproximately 66 hours\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBRACELETLeather strap\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eDIALIntense white\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279754875077,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_1_7583b0fc-11ca-4967-8ea6-c6456e7b980f.png?v=1779779184"},{"product_id":"rolex-1908-39-mm-platinum-polished-finish","title":"Rolex 1908 39 mm, platinum, polished finish","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIce-Blue Dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe ice blue dial features a guilloché rice-grain motif. This rosette-like design is distinctive for its three-dimensional, repeating geometric pattern that extends across the surface of the dial starting from the small seconds counter at 6 o’clock. The minute track is surrounded by a filet sauté with crimped pattern, which is also guilloché. With the introduction of a dial created via guillochage, or engine turning – a technique that uses a turning tool to sculpt a pattern into a surface – Rolex is pursuing the course it has set for the Perpetual collection as a tribute to the classic art of watchmaking infused with the brand’s know-how and creativity. This exclusive dial bears the same Arabic numerals 3, 9 and 12, the same faceted hour markers and the same hands as that of the 18 ct gold versions. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona, the Perpetual 1908 and the Land-Dweller.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m52506-0003.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m52506-0003.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eDomed and fluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThis elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m52506-0003.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m52506-0003.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003ePlatinum\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eRare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m52506-0003--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m52506-0003--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eREFERENCEM52506-0003\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMODEL CASE39 mm, platinum, polished finish\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBEZELDomed and fluted\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eWATER-RESISTANCEWaterproof to 50 metres \/ 165 feet\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMOVEMENTPerpetual, mechanical, self-winding\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eCALIBRE7140, manufacture Rolex\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003ePOWER RESERVEApproximately 66 hours\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBRACELETLeather strap\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eDIALIce blue, rice-grain motif\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279754940613,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_1_a376fa46-75d8-4c41-80a3-7f42b8933d7e.png?v=1779779185"},{"product_id":"rolex-1908-39-mm-platinum-polished-finish-1","title":"Rolex 1908 39 mm, platinum, polished finish","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIce-Blue Dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe ice blue dial features a guilloché rice-grain motif. This rosette-like design is distinctive for its three-dimensional, repeating geometric pattern that extends across the surface of the dial starting from the small seconds counter at 6 o’clock. The minute track is surrounded by a filet sauté with crimped pattern, which is also guilloché. With the introduction of a dial created via guillochage, or engine turning – a technique that uses a turning tool to sculpt a pattern into a surface – Rolex is pursuing the course it has set for the Perpetual collection as a tribute to the classic art of watchmaking infused with the brand’s know-how and creativity. This exclusive dial bears the same Arabic numerals 3, 9 and 12, the same faceted hour markers and the same hands as that of the 18 kt gold versions. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m52506-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m52506-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eDomed and fluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThis elegant and understated watch features a slim case crowned with a bezel that is part domed and part finely fluted – the lower part being given an elegant fluting and the upper part domed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m52506-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m52506-0002.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003ePlatinum\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eRare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m52506-0002--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m52506-0002--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eREFERENCEM52506-0002\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMODEL CASE39 mm, platinum, polished finish\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBEZELDomed and fluted\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eWATER-RESISTANCEWaterproof to 50 metres \/ 165 feet\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eMOVEMENTPerpetual, mechanical, self-winding\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eCALIBRE7140, manufacture Rolex\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003ePOWER RESERVEApproximately 66 hours\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eBRACELETLeather strap\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-watch-specs__spec-item\"\u003eDIALIce blue, rice-grain motif\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279754973381,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_3_69fe01a9-0605-49ed-8595-df164b041c6e.png?v=1779779187"}],"url":"https:\/\/runashoes.com\/collections\/1908.oembed","provider":"Runashoes","version":"1.0","type":"link"}