{"product_id":"rolex-day-date-40-oyster-40-mm-platinum","title":"Rolex Day-Date 40 Oyster, 40 mm, platinum","description":"\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eFluted bezel\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in platinum on this Day-Date 40.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/bezel_landscape\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/bezel_portrait\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003eIce-Blue Dial\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eThe ice-blue dial is the discreet and exclusive signature of a Rolex platinum watch. Rolex uses platinum, the noblest of metals, for the finest of watches. This exclusive dial colour can be found only on the Day-Date, the Cosmograph Daytona and the Perpetual 1908.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/dial_landscape\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/dial_portrait\/m228236-0012.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-model-section\"\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__content\"\u003e\n\u003cdiv class=\"rlx-v7-body-txt\"\u003e\n\u003ch2 class=\"rlx-v7-body-txt__headline\"\u003ePlatinum\u003c\/h2\u003e\n\u003cp class=\"rlx-v7-body-txt__body\"\u003eRare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\u003cpicture class=\"rlx-v7-image--sm rlx-v7-image rlx-v7-image--bg\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/landscape\/material_landscape\/m228236-0012--060.jpg?auto=format,compress\u0026amp;bg-remove=true\" media=\"(min-width: 768px)\"\u003e\u003csource srcset=\"https:\/\/the1916company.imgix.net\/rolex\/collection-2025-base\/model_feature_assets\/portrait\/material_portrait\/m228236-0012--060.jpg?auto=format,compress\u0026amp;bg-remove=true\"\u003e\u003cimg data-lazyloaded=\"1\" src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" decoding=\"async\" class=\"rlx-v7-img entered litespeed-loaded\" data-src=\"https:\/\/watchbox-sfcc.imgix.net\/plp-blank.png?w=90\u0026amp;h=90\u0026amp;auto=format,compress\" alt=\"\" width=\"680\" height=\"680\" data-ll-status=\"loaded\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"rlx-v7-container rlx-v7-model-section__img\"\u003e\n\u003cul\u003e\n\u003cli\u003eMake: Rolex\u003c\/li\u003e\n\u003cli\u003eModel: Day-Date\u003c\/li\u003e\n\u003cli\u003eReference: 228236-0012\u003c\/li\u003e\n\u003cli\u003eDiameter: 40mm\u003c\/li\u003e\n\u003cli\u003eCase material: Platinum\u003c\/li\u003e\n\u003cli\u003eDial color: Ice blue with a applied polished 18k White Gold Roman numerals as hour markers\u003c\/li\u003e\n\u003cli\u003eBezel Type: Fluted, Fixed\u003c\/li\u003e\n\u003cli\u003eBezel Color: Silver\u003c\/li\u003e\n\u003cli\u003eBezel Material: Platinum\u003c\/li\u003e\n\u003cli\u003eCrystal: Scratch-resistant sapphire, Cyclops lens over the date\u003c\/li\u003e\n\u003cli\u003eMovement: Perpetual, mechanical, self-winding\u003c\/li\u003e\n\u003cli\u003eBracelet Type: President, semi-circular three-piece links\u003c\/li\u003e\n\u003cli\u003eBracelet Material: Platinum\u003c\/li\u003e\n\u003cli\u003eClasp: Concealed folding Crownclasp\u003c\/li\u003e\n\u003cli\u003eFunctions: Centre hour, minute and seconds hands. Instantaneous day and date in apertures, unrestricted rapid setting. Stop-seconds for precise time setting\u003c\/li\u003e\n\u003cli\u003eWater resistance: Up to a 100m\/330ft (10 ATM)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Lunaria Argentum LLC","offers":[{"title":"Default Title","offer_id":46279750648005,"sku":null,"price":330.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0783\/4019\/4501\/files\/PhotoshopExtension_Image_1_6a8d96bc-b5b2-44d0-872e-13d7e2dcf540.png?v=1779779000","url":"https:\/\/runashoes.com\/products\/rolex-day-date-40-oyster-40-mm-platinum","provider":"Runashoes","version":"1.0","type":"link"}